Recommended E-commerce and digital marketing resources.
The things we love
Recommended Tools & Resources
Disclosure note: Many of these links are references for you to use as part of our advocacy in the e-commerce and digital space. We do not financially benefit from these links in any way. These are simply a way for me to facilitate products that we use (and occasionally talk about on podcasts or social media).
section #1
E-commerceÂ
section #2
Digital Marketing
section #3
Productivity
Useful Resources
E-commerce Tools
ConvertKit
ConvertKit is an email marketing software targeted towards creators of all kinds, online business owners, podcasters, YouTubers and course creators. Its features are designed to help you grow and monetize your audience, automate your marketing and sell their digital products with ease.
GoDaddy
GoDaddy is a one stop shop for hosting, domain purchases, company email, security certificates on your domain, accepting payments and more. If you really want to keep “all things web” in one location, GoDaddy is a great option for you.
SamCart
SamCart allows you to not only take payments in a secure fashion, but their abilities in helping you leverage cross-selling, upsells with one-click and sell digital products and courses make it a great go-to resource for all ways to take payments.
Divi for WordPress
More websites are setup on WordPress than nearly any other platform or CMS. Divi is the most popular WordPress theme in the world and the ultimate WordPress page builder allowing you to do nearly anything you want from a website perspective.
UserTesting
UserTesting is a platform for getting rapid customer feedback on almost any customer experience you can imagine, including websites, mobile apps, prototypes, and real world experiences.
Google Analytics
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Useful Resources
Digital Marketing Tools
SemRush
SEMrush is an all-in-one digital marketing suite of tools, that will help you research and track many of the most important elements of your online business like SEO, paid advertising, and social media. It will be different things to different people, but we’ve used it primarily as our one-stop source for everything we do with SEO.
Canva
Canva is an app that lets you design professional visual materials without needing much in the way of graphic design skills. The tool can be used to create social media posts, videos, presentations, slides, posters, graphic designs and many other visual assets — and a wide range of customizable templates, royalty-free images, and AI features is provided to help you do this easily.
Unbounce
Unbounce is essentially a landing page builder. It helps you to build landing pages to collect emails, grow your sales, and everything else. As a landing page builder (plus an extremely powerful conversion optimization platform) and it is one of the industry’s best.
Social Bee
SocialBee is a social media management tool that empowers you to share content across multiple social networks from one place. Using such a tool, you’re able to set a posting schedule, have content shared as planned, and then analyze the performance of your accounts.
HotJar
Hotjar offers dynamic heatmaps and click tracking, allowing us to visualize how users interact with your website. These features provide valuable insights into user behavior, helping you identify popular areas, click patterns, and areas where users may be facing challenges or dropping off.
Useful Resources
Productivity Tools
Dropbox
Dropbox is a home for all your work. You can store and share files, collaborate on projects, and store all of your “stuff” in the cloud—whether you’re working alone or with colleagues and clients without risks of losing them when your computer crashes!
Notion
Notion is both a project management and note-taking software. The ability to write and add elements anywhere makes it one of the closest things to sketching your own to-do lists and trackers on paper.
Zoom
You likely know what Zoom is post-pandemic, but Zoom is a video conferencing service allowing you to work remotely through video and audio conferencing, collaboration, chat, and webinars.
Loom
Loom is a great productivity app for sending video messages. Let’s say someone on my team is doing a presentation. Rather than doing it in a Zoom meeting (where everyone has to waste time setting up etc), the presenter will just record a Loom and send it out. Then we can all watch at 2x speed and understand what’s going on quickly and efficiently.
Figma
Figma is an incredible web application for visual design. It’s how I do mock-ups for logos, web designs, Instagram carousels, and other things on the design side. I even used Figma to wireframe this website. It’s also great for quick brainstorms. Nowadays though, my main use case is making and reviewing social media thumbnail concepts.
LastPass
LastPass keeps all of my passwords in one place, so I can easily log in to any website without having to remember a zillion different combinations. It also auto-generates strong passwords when you set up a new account, so you’re not using duplicates that leave all your accounts vulnerable if just one gets hacked.
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So, what’s next?
Explore The Possibilities
There are a few ways we can help you get going to start, expand, or scale your online e-commerce business. Let us show you how you can get moving today.