Introducing Digital Business Literacy
—The Essentials Course
Start your online business today & create the future you want.
This program brings Chris’ digital and e-commerce experience to you. You’ll learn the strategy and tactics required to build your own, personalized, end-to-end e-commerce brand and presence.
Even if you’ve never sold anything online before, learn the core fundamentals you need without needing any technical background or having any online business experience!
Play the video
Outcomes you’ll achieve with Digital Business Literacy—The Essentials Course
:
Optimize your chance of living the most successful life you can
Through a structured set of strategies, tactics, practical application, and original video content, Digital Business Literacy—The Essentials Course will guide you through a one-of-a-kind journey empowering you to live the life you want be taking your experience, talents and passion and selling that online from anywhere!
Develop a detailed understanding of your personal value online
What are the opportunities – specific to you – that you can sell to the online world? Utilizing resources developed in Chris’ 20+ e-commerce and digital career, you will build a nuanced, personalized understanding of the online opportunity that you have in front of you that you can offer to the world.
What must you do in order to achieve your e-commerce goals
Whether you’re just embarking on your e-commerce journey or have contemplated it for years, DigitizeU will guide you in developing a personalized online business strategy across each of the critical e-commerce focal areas identified by Chris based on his years of experience in the digital space.
Digital Business Literacy™—The Essentials Course
What are you getting?
This program brings Chris’ digital business experience to you. You’ll learn the essential strategy and tactics of today’s online business, and build your own, personalized, end-to-end e-commerce playbook.
Module 1: Foundational Frameworks
In this module, you’ll get a no-nonsense guide to validating your website business idea. Learn the art of Market Research to precisely target and captivate your audience. Develop a unique Value Proposition that sets you apart in the digital marketplace. Experiment with a Minimum Viable Product (MVP) to iterate toward perfection based on real feedback. Plus, hone your Financial Viability and Pricing Strategy to ensure your venture isn’t just brilliant, but also bankable. This module is key for launching a standout online presence.
Module 2: The Four Horsemen of E-Commerce
The playbook for creating a knockout website that sell your talents. Learn to craft a site that’s not just eye candy but a user-friendly journey from landing to checkout. Dive deep into compelling content mastery, like blog posts, videos, podcasts, and more showcasing your skills in a way that screams credibility. Uncover the secrets of building a brand that’s more magnet than megaphone, drawing clients to you. Plus, get the lowdown on creating a successful online storefront, selling your digital products and turning transactions into trust.
Module 3: The Marketing Engine
Your no-B.S. guide to turning your website into a digital powerhouse. Learn to master SEO, making your site a magnet for Google and organic traffic. Crack the code of online advertising, crafting campaigns that don’t just speak but resonate with your audience. Get the inside scoop on Social Media Marketing, turning tweets and posts into your brand’s megaphone. And in Email Marketing, learn the art of turning a mailing list into a goldmine. This module is more than marketing; it’s digital brand building at its core.
Module 4: Management & Metrics
What gets measured, gets managed. In this module, you’ll crack the code on mastering your website’s success, focusing on three essential strategies: Dive into Website Analytics to decode your audience’s psyche and turbocharge your site’s effectiveness. Learn what key metrics to measure and how to use that data for strategic decision-making and optimizing your revenue flow. Lastly, manage your online business like a pro, fine-tuning your services to near-perfection and elevating client satisfaction to sky-high levels.
Course Testimonials
What others are saying?
I’m thoroughly enjoying the program so far. I thoroughly enjoy all the interactions I’ve had with Chris. He’s thoughtful, well-researched and most importantly conscientious. It’s a delight to work with him online and on Zoom. I’m truly impressed with the simplicity of the program and the DigitizeU approach and tools. It really emphasizes the “how-to” aspect!
DigitizeU is fantastic. It really takes Chris’s work and bridges the gaps from all of his experience online in a manner that is easily understandable, actionable, and can be personalized for each person’s unique backgrounds. For those of us who can’t have Chris available to us 24/7, DigitizeU is the next best thing.
I have been following Chris for some time and have cherished the knowledge I’ve gained. DigitizeU offers a completely unique experience that is turning out to be immensely valuable to me. Thanks for all the tremendous effort that has been invested in it. It’s worth every penny!
An organized, actionable path to optimizing your talent and experience.
What does it really mean to optimize your experience? I define this as a function of two things: leverage (what you know or passion you have) and platform (where you can position and sell that). The Internet makes this possible at scale, allowing you to offer your gifts to the world, to the degree you choose from anywhere on Earth.
Through Digital Business Literacy—The Essentials Course you will learn what to do in order to achieve that.
Options & Pricing
Invest in yourself and enroll today!
Self-Study
- Get 14 carefully selected modules to take you through the steps you’ll need to build a successful online business.
Interactive
- Get 14 carefully selected modules to take you through the steps you’ll need to build a successful online business.
- Get the 14 modules plus 60 days of email support from Chris from date of purchase
Intensive
Limited Offer- Get 14 carefully selected modules to take you through the steps you’ll need to build a successful online business.
- Get the 14 modules plus 60 days of email support from Chris from date of purchase
- Plus a three-hour phone or Zoom coaching call with Chris
Limited-time Incentive Bonuses
You’ll also get these extras!
Your Title Goes Here
Everybody likes a bonus. Introduce some free bonuses that are included with your offer. Your content goes here. Edit or remove this text inline or in the module Content settings.
Check it out
Your Title Goes Here
Everybody likes a bonus. Introduce some free bonuses that are included with your offer. Your content goes here. Edit or remove this text inline or in the module Content settings.
Check it out
Frequently Asked Questions:
What is Digital Business Literacy?
At its heart, Digital Business Literacy™—The Essentials Course is an in-depth study of the essentials of e-commerce wrapped into 4 modules. It is a program that equips you with the education and tools essential to create your own e-commerce business from the ground up.
Digital Business Literacy™—The Essentials Course is unparalleled. It stands alone without equal. This isn’t to say there aren’t other sources for information related to the practical application of e-commerce. It means that we know of no other method through which one can learn the online essentials, in such a thorough and comprehensive manner and, most importantly, convert that knowledge into actionable steps to achieve the desired outcome – succeeding in the e-commerce space.
Why did you create Digital Business Literacy?
Digital Business Literacy™—The Essentials Course was developed in response to one of the most frequent inquiries I’ve received in recent years: “How can I start a successful online business?”
The reality is that, for numerous reasons, it’s not feasible to work directly with everyone individually to guide them through the process.
Digital Business Literacy™—The Essentials Course strives to be the next best thing – a structured, comprehensive, and actionable plan crafted to empower you to take control of your own e-commerce, online business endeavors.
Why is the company called DigitizeU?
The name DigitizeU is a play on words (Digitizing You) inspired by one of our early beta course participants, and it reflects two very important aspects of anyone’s e-commerce journey: 1) the significance of taking digital action now, and 2) the advantages we all have being unique and as an early adopter of new insights and strategies in the digital marketplace we can create the income and life desired via the Internet.
How is this course different from everything else currently available online?
Digital Business Literacy™—The Essentials Course sets itself apart from the myriad resources you might stumble upon on YouTube or other platforms in several key ways, but its core distinction lies in its intent.
The intent of much of the online material out there is primarily tactical. What is found online often doesn’t align with what successful strategies are implemented by large, successful e-commerce companies I’ve worked with in the past (and what they continue to do today). Moreover, it can be overwhelming for individuals to sift through the vast amounts of content available through simple Google searches.
This is where Digital Business Literacy™—The Essentials Course diverges from your typical offerings. It is deliberately structured around a goal. The goal is to equip each participant with the knowledge and sequential tasks needed to transform or enhance their income, lifestyle, and purpose by harnessing the power of the Internet.
Do I get direct contact with Chris through DigitizeU?
As much as I would love to personally guide each student directly, it’s just not feasible.
However, this course has been carefully crafted to provide you with the knowledge and tools needed to forge your own path in e-commerce independently and with some additional direct support by Chris with email and/or Zoom calls so that you can customize the program to help you adeptly navigate the digital business landscape and make informed decisions for your online business as you’d like it to work for you.
How much content is in the program?
Digital Business Literacy™—The Essentials Course features over 20 videos, amounting to more than 12 hours of original content, exclusively available within the DigitizeU program. Additionally, there are numerous supporting documents and resources designed to help you swiftly apply what you’ve learned in the launch of your own online business venture.
How long does it take to go through the course?
The duration varies for each individual. The amount of time participants can allocate to the program on a daily, weekly, and monthly basis will differ.
Digital Business Literacy™—The Essentials Course is designed to be approximately a 30-day initial journey, encompassing the learning and application of the material provided. The program consists of 4 key modules, each varying in length. Participants may find themselves spending more time on certain modules than others, depending on their unique needs or the challenges they encounter along the way. However, it’s important to view Digital Business Literacy™—The Essentials Course as an ongoing resource for your e-commerce journey. As the digital landscape and your business evolve, DigitizeU remains a valuable reference you can return to indefinitely. E-commerce is an ongoing process, not just a destination, and DigitizeU can anchor your continuous growth in this field.
To maximize the benefits of the program, it is recommended to follow it in chronological order (without skipping ahead) and to take the necessary time to thoroughly understand the content and complete the action items associated with each module.
Can I get value from the content if I don’t live in the U.S.?
Absolutely. The videos and associated content in DigitizeU—The Essentials Course are designed to be beneficial for individuals anywhere in the world, regardless of their location.
How much is this program?
Digital Business Literacy™—The Essentials Course is currently available for a one-time fee of $125 USD for the essential program (without email or Zoom support.)
Why does it cost less than many other courses I see online?
We put a lot of thought into the pricing of DigitizeU—The Essentials Course. We made a deliberate decision to set a very accessible entry price for the core Digital Business Literacy™—The Essentials Course content to reach as many people as we could, with options for more direct interaction with us for those who choose it.
Digital Business Literacy™—The Essentials Course tackles a crucial question – how can you leverage your talents and skills to earn the income you desire and have the freedom to work from anywhere in the world? For those ready to put in the effort, this program has the potential to significantly alter the course of both your income and lifestyle.
I firmly believe that the value of this program far exceeds its cost, particularly if you consider the lifelong benefits it offers. Ultimately, the decision of its worth is up to you. However, I can confidently say that I designed this program with the intention that the answer to this question would be a definitive “Yes!”
Does the one-time fee provide access to the content for a defined period of time? Will the content continually be updated as new information is known?
The one-time fee grants ongoing access to the current structure of the Digital Business Literacy™—The Essentials Course content, and it is not a recurring subscription charge. Our aim is to constantly refine and expand this product with new content and, more significantly, enhanced features to aid you in reaching your e-commerce objectives. At present, the exact nature of these updates isn’t entirely determined. Part of our motivation for launching this program from it’s beta stage is to receive real-world feedback, which will help us continually understand where you might face challenges in your e-commerce journey and how we can provide better support.
What if I still have questions?
If you still need help? No problem at all. Contact us at [email protected].