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We want to unlock opportunity for America’s experienced workforce.

Founded in 2023, DigitizeU is dedicated to empowering individuals over 40 with the ability to scale their experience online. We believe that when talent is matched with opportunity, everyone wins. Too many experienced professionals find themselves in underutilized, stagnant roles or retired or heading towards retirement with the desire to make an impact, while countless businesses seek their experience and knowledge.

Our solution? Digital Business Literacy™. This program is designed to help those with valuable work experience position their talents online, boosting their income, fostering independence, and shaping their desired future. Our aim is to guide those individuals in transforming their career expertise into a thriving, independent online business that not only meets their needs but also contributes to a flourishing economy.

Our Leadership

Christopher Brya

Christopher Brya—Founder & Lead Instructor

In the dynamic landscape of e-commerce and digital marketing, Christopher Brya stands out from his peers. From the (dry) heat of Phoenix, Arizona, this executive level marketing & digital business leader who got his B.S. in Economics from Arizona State University, has spent two decades turning the Internet into a weapon of mass business transformation. His career is not just a journey; it’s a masterclass in digital innovation.

TL;DR

Some Career Highlights

Steering the brand into the digital and mobile revolution.

The proof of Brya’s digital Midas touch? Look no further than his tenure at Choice Hotels International where he didn’t just join the digital bandwagon; he was the bandmaster. Under his direction, the company launched its first-ever mobile website and apps for iPhone, iPad, and Android. Based on that start, the company now has more than half of its global revenue going through the channels he started.  This wasn’t just a step forward; it was a giant leap for the entire hotel industry.

Blueprint for Digital E-Commerce

At GoDaddy (NYSE: GDDY), Chris wasn’t just a Director of Digital E-Commerce Marketing; he was a game-changer. He turbocharged the domain channel, spiked online conversions, and pumped millions into the bottom line. (Have you ever been to GoDaddy to get a domain name and checked out with $200+ in business tools you didn’t know you needed?  Yep, he had his hand in that!) This wasn’t just a job – it was another global showcase of his digital mastery.

The Mentorship Begins

But it’s in his role as an Executive in Residence at Arizona State University earlier in his career where Brya’s depth truly showed and started his lifelong quest into teaching. Here, he has taken on the role of mentor, sharing his wealth of digital marketing knowledge with the next generation of online business leaders, preparing them not just to enter the digital world but to dominate it.

This isn’t about simply climbing corporate ladders.

Chris’ passion is about rewriting the rulebook of digital marketing. His expertise is not just in what he’s done, but in how he’s done it, and his commitment to education underlines the depth of his understanding and his willingness to share it.

real results

What others think?

Chris is an outstanding colleague and professional with whom I unequivocally enjoyed working on every type of matter, ranging from day-to-day administrative matters to high-level and strategic issues at the intersection of law and marketing. 

Trapper Stewart

Attorney, Google

Chris developed the user experience team and created a usability lab. But his achievements did not end there when he then created a new role for the company as the Director for mobile and emerging channels. In my 7 years of working with Chris I have never seen him give less than 100%. Chris is definitely an achiever, but even more than that, he is an innovator, a leader and a friend.

Chad Calimpong

Director, Choice Hotels International

Chris when he spoke at our Next Generation Customer Experience Event. He was organized and responsive (which any conference producer can appreciate) and gave a thought-provoking and engaging presentation on the evolution of mobile. Our audience of senior level customer experience execs praised him highly…In fact, one attendee wrote that the session was “fascinating” on his evaluation form. For this reason, I have asked Chris to join the speaking faculty again!

Kristin Paulick

Portfolio Director, Worldwide Business Research (WBR)

His leadership and knowledge for his product line were something I found invaluable in helping me with my role. He is professional, kind and always willing to educate. The true definition of a team member that wants to help his fellow colleagues and the company. He was also a mentor to me in getting deeper insights but I also learned so much watching how he managed projects and how to speak with kindness.

Sean Van Guilder

SEO Director, GoDaddy

Chris is an exceptional leader who brings qualities that set him apart in the realm of executive leadership. His ability to bring strategic vision to fruition, lead by example, foster collaboration, and inspire creative thinking culminated with his enthusiasm and personality was instrumental in the success of our digital initiatives.

Katie Walsh

Sr. Marketing Manager, Plexus

Chris is a consummate professional and brings great leadership and perspective to everything he does. Chris has the ability to encourage his team in a very positive way and make a lot of moving parts work together in a positive way. Truly a great colleague and human being.

Tim Doll

President, Precocity, LLC

Chris is a transformational leader. Whatever he was involved in, he would come up with new ideas and fresh takes that would move the needle. He gets digital marketing and understands how to get the most from his team. With a wealth of industry experience in digital, he has a unique perspective on the industry. If you’re looking to improve your company digital performance, I highly recommend clicking on the message button and get to know Chris. You won’t be disappointed.

Jason Chen

Senior Web Growth Manager, GoDaddy

Chris has spoken at a number of eTail events, and attendees have not only walked away with numerous learnings, but innovative tactics to take their online programs to the next level. I look forward to working with him for many years to come!

Lori Hawthorne

Managing Director, Worldwide Business Research (WBR)

From the Founder

I know with every fiber of my being that today is the most opportune time in modern history to digitally re-think how we offer and distribute our knowledge, passion and experience to the world. 

Christopher Brya

Founder, DigitizeU

BEYOND THE PIXELS

Spectrum of Passions & Perspectives

Sure, he’s the bald guy who’s all about e-commerce and the digital universe. But peel back that layer, and there’s a whole universe inside. He’s not just about pixels and profits; Chris a mosaic of quirks, passions, and sharp observations. Here’s some fuel that powers his drive.  Let’s add some color to the seemingly pale-male picture.

Coach

Christopher Brya Coaching

Helping others bring their talent, experience, and beautiful ideas to the Internet has been my passion as long as I remember. Not a day passes by when I don’t feel grateful that my passion is also my work.

Father

Father

Parenting primarily involves nurturing and educating my kids about life’s intricacies. However, the learning is mutual. I frequently discover that my kids enlighten me about the marvels of life.

Cat Dad

Lana the cat

Yes, cats might be aloof and needy, but as modern day co-workers, I find they offer stress relief, encourage mindful breaks, and add a touch of joy and “calm” to the work environment.

Golfer

Golfer

As the 115th worst golfer in the state of Arizona, I have been playing this sport for over 30 years and look to play with my kids for years to come (even if they’re poised to beat me…already!)

F1 Enthusiast

I’ve been watching Formula 1 racing since I was 15.  Heroes were definitely Ayrton Senna, Michael Schumacher, Sebastian Vettel and Sir Lewis!  Big fan of Lando now and the sport just keeps getting better and better!

Peloton “cyclist”

So I’ve been using the Peleton and love it.  Although to be honest, not as often as I’d like so definitely a goal to get my :30, :45 or even :90 minute rides in more often!  Favorite instructors: Alex, Olivia, Cody, Hannah and Matt!  You can follow me @Christopher_B

THE GENENSIS code

The Origin Story of This Digital Endeavor…

1992

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1998

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2012

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2017

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2022

Were I am now

Let’s Unleash Your Future

Envision a world where your talent, your skills, your hard-earned wisdom are the fuel for an online juggernaut. Imagine hundreds, thousands of people banging on your digital door, hungry for what you’ve got. You’ve built an empire, your empire, on your terms. Life, as you dictate it, as you deserve.

LEARN HOW