“You already have the golden ticket. Your career experience is the secret sauce to creating digital products that dominate the market. Here’s why.”
We live in a world where everyone is looking for shortcuts. Instant success. Overnight fame. Quick wins. But the truth is, your greatest asset is already in your possession—your career experience. Forget the idea of having to become something you’re not. You are the talent, and your expertise is the currency the world is hungry for.
If you want to create digital products that sell like crazy, there’s no better strategy than leveraging your career and life experience. The truth is, people don’t just want a product—they want a guide. They want someone who’s been through the trenches, learned the ropes, and can offer real-world solutions. In other words, they want you.
Your Experience Has Value—Real Value
Let’s start with a simple truth: you’ve already spent years gaining valuable knowledge. Whether you’re a lawyer, a marketer, a teacher, or a chef, your career has equipped you with insights that only come from hands-on experience. These insights can’t be Googled, and that’s why they hold so much value.
Take Sarah, for instance. She spent 15 years climbing the corporate ladder in human resources. After being burned out from the 9-5 grind, she left the corporate world and started her own business. But here’s where it gets interesting: instead of chasing something completely new, Sarah leaned into what she already knew—her HR expertise.
She created a digital course for small businesses on how to build a successful onboarding process. Within months, her course was selling out. Why? Because Sarah wasn’t just throwing theories around. She was offering actionable, real-world solutions from someone who had been there and done that. She became a go-to authority in her niche because she leveraged her career experience.
And here’s the best part: Sarah didn’t have to invent the wheel. She just repackaged what she already knew into a digital product. It’s the ultimate example of working smarter, not harder.
You Are the Talent, Not the Product
Too many people get caught up in creating a product they think will “sell.” But the biggest mistake you can make is to create something that isn’t rooted in your expertise. When you focus on your career experience, you create from a place of strength. And more importantly, you’re creating something that can’t easily be replicated. Why? Because no one has your unique perspective.
Think of it this way: the world doesn’t need another generic e-book on how to start a business. What it needs is your take, your insights, your story. That’s what makes your digital product unique. When you put your stamp on it, you’re not just selling a product—you’re selling a piece of yourself.
Let’s consider Mark. After spending years working as a personal trainer, Mark felt stuck. There were hundreds of online workout programs, all offering the same thing. But Mark realized something: his clients didn’t come to him just for a workout plan but because they trusted him. So, he shifted his focus. Instead of just selling generic fitness programs, he built an online course that not only offered workouts but included personal motivation, mindset training, and accountability that he provided to his one-on-one clients.
The result? His course became wildly successful, not because it was the most innovative workout program but because it was infused with his personality, experience, and proven methods. Mark understood that he was a talent. The product was simply the vehicle to deliver his unique value.
Your Experience Creates a Niche
In a crowded digital marketplace, the easiest way to get lost is by trying to be everything to everyone. But when you build digital products around your career experience, you automatically create a niche. You’re not just another voice in the crowd—you’re the voice that speaks directly to a specific audience.
Let’s talk about niches. Most people think that to be successful online, you must go broad and appeal to the masses. That’s a myth. The more specific you are, the more successful you’ll be. Your career experience already gives you a built-in niche. You’ve spent years working within a particular industry or solving specific problems. Guess what? There are people out there looking for exactly that expertise.
Consider Amy, a former high school teacher. After leaving the classroom, she wanted to create digital products but felt overwhelmed by the competition. There were thousands of educational resources online. Instead of trying to appeal to every teacher out there, Amy focused on what she knew best—creating lesson plans for special education students.
Her product wasn’t for everyone, but it was a game-changer for the teachers who needed it. Amy didn’t just create another educational product—she created a solution for a very specific problem rooted in her experience. That’s what made her digital products fly off the shelf.
Your career and experience are your niche. Don’t try to chase trends or jump into something just because it seems profitable. Lean into what you already know. The narrower your focus, the more valuable you become.
The Digital Gold Rush: Why Now is the Time to Leverage Your Experience
We’re living in a digital gold rush. Never before has it been so easy to package and sell your expertise online. Platforms like Teachable, Udemy, and Gumroad make creating and distributing digital products simple. The barriers to entry are low, and the potential for success is massive.
But here’s the thing: while the digital space is crowded, very few people are tapping into their expertise. They’re too busy chasing the next big thing or copying what others are doing. That’s why now is the time to capitalize on your career experience.
Imagine you’ve spent 10, 15, or even 20 years honing your craft. Whether it’s accounting, real estate, or graphic design, you have a wealth of knowledge others are willing to pay for. Don’t underestimate the value of what you already know.
Your career experience is a goldmine; in today’s digital age, there’s no excuse not to tap into it. The market is looking for solutions, for experts, for people who have been there and can provide actionable insights. That’s you.
The Opportunity to Create a Legacy
Finally, leveraging your career experience isn’t just about making money—it’s about creating a legacy. The digital products you build today can have a lasting impact. They can teach, inspire, and help others long after you’ve moved on to the next venture.
Take Richard, a corporate executive who spent decades leading teams. Upon retirement, Richard wasn’t ready to sit back and relax. Instead, he built an online leadership program, sharing the strategies and principles he’d learned throughout his career. Not only did his program become wildly successful, but it also allowed him to leave behind a lasting legacy.
Richard isn’t just a retiree—he’s an educator, a mentor, and a thought leader. He took what he already knew and created something that will continue to provide value long after his career in corporate America ends.
Your Time is Now
So, what are you waiting for? You’ve spent years gaining the knowledge and experience that others are actively seeking. Now’s the time to leverage it. Create a digital product that doesn’t just sell—it resonates. Build something that not only generates income but creates impact.
Your career experience is your unfair advantage. Use it. The world is looking for what you have to offer. Your expertise is worth more than you know—now it’s time to show the world.
Don’t sit on the sidelines. Start creating, start sharing, and most importantly, start believing in the value you bring. You are the talent, and the market is ready. Now, it’s up to you to deliver.
Take action today and start building your digital product.
Onward and upward,
Chris Brya, Founder, DigitizeU
